We've said it over and over- Houses sell based on two things, and two things only: Pricing and Marketing. Getting either of those elements wrong can sabotage your For Sale By Owner efforts. At FSBO Sherpa, we handle 100% of the marketing materials for you. The award-winning photography, the stunning HD video, the floor plan, the property website, the drone footage, the 3D modeling, the yard sign... All of it! It's up to YOU to determine your pricing. So how do you price your home realistically, accurately and based on market-driven data to make sure you're in line with what's actually happening in your neighborhood?
You do it just like the pros do! We'll teach you. We are formerly licensed Real Estate Appraisers AND formerly licensed Real Estate Salespeople. We've done literally HUNDREDS of property appraisals and Comparative Market Analyses (CMAs). We'll teach you the difference between an "appraisal", an "assessment" and a "CMA" and show you how the professionals perform each one. With this knowledge in hand, you'll get online, do some thorough research, fill out the forms we give you and before you know it, you'll be zeroing in on a ballpark price range where you home most likely falls. None of this is an exact science, but the closer you can get to a realistic, accurate market value for your home, the higher your chances of selling without a listing agent are! And when you sell without a listing agent, you retain more of your hard-earned equity in your home by paying less in real estate commissions. The folks at ForSaleByOwner.com published a pretty good article that introduces you to the process of doing your own Comparative Market Analysis on your own home. Check it out here: https://www.forsalebyowner.com/blog/comparative-market-analysis If you'd like some professional guidance on pricing your home, or if you're ready to have FSBO Sherpa join your team and dive right into our proprietary pricing process (say that 10 times fast!), please CONTACT US.
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AuthorField Notes from the FSBO Sherpa. Helping guide motivated, DIY homeowners through the For Sale By Owner journey, one real estate transaction at a time. Archives
December 2023
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